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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.

What tool will produce this audience?

  1. SQL Query Activity
  2. Audience Builder
  3. Filters
  4. Send Flow

Answer(s): C



A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

  1. Limit the email text to 250 words
  2. Personalize the email content
  3. Segment the audience for the email
  4. Use an infographic email template

Answer(s): B



How is Primary Key used?

  1. Primary Key is used when defining a Send Relationship
  2. Primary Key is the unique value to identify a subscriber
  3. Primary Key identifies a row or a field in a data extension as unique
  4. Primary Key prevents data from being overwritten in a data extension

Answer(s): D



An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.

What are the four elements that are required for the creation of a dynamic content rule?

  1. Preferences, Value, Operator, Lists
  2. Lists, Value, Operator, Images
  3. Customers, Value, Operator, Content
  4. Attribute, Value, Operator, Content

Answer(s): D




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