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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

  1. Provide and opt-in checkbox on the mobile app registration form
  2. Promote content on social channels that requests an email address
  3. Search Facebook fans' profiles for mail addresses
  4. Send unsolicited requests on Twitter to sign up for email

Answer(s): A,B



A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?

  1. Audience Builder
  2. Drag and Drop Segmentation
  3. Query Activity
  4. Guided Send

Answer(s): B



To make a data extension sendable what must it contain. (Select Two)

  1. Email Address
  2. Primary Key
  3. Subscriber Key
  4. Link ToolTip

Answer(s): A,C



What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

  1. Subject line recognition.
  2. Email sign up on website
  3. During inbound sales call
  4. In-store loyalty programs.
  5. Address Book Strategy

Answer(s): B,C,D




Tzu Lin
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