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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

  1. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
  2. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
  3. The subscriber is automatically unsubscribed from the business unit from which the send originated
  4. The subscriber is automatically unsubscribed from the list from which the send originated

Answer(s): D



A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.

Which activity should be used to achieve the backup automatically?

  1. Import File
  2. Data Extract
  3. SQL Query
  4. Filter

Answer(s): B



Which feature can be included in a content box? (Choose 3)

  1. Social Forward
  2. Microsites
  3. Facebook Like
  4. Content Detective
  5. Forward to a Friend

Answer(s): A,B,E



When importing data into marketing cloud the list detective is triggered for which of the following?

  1. Data Extenstions
  2. List Model
  3. Email Addresses
  4. Email Alias

Answer(s): B




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