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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

  1. Any Mailing Address
  2. Physical Mailing Address
  3. A way to Unsubscribe
  4. A link to the sender's website

Answer(s): B,C



A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.

Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

  1. Emails can be formatted for desktop and mobile without extra coding.
  2. One template can only be used for one email, maintaining brand standards.
  3. HTML developers are needed to build templates, but not emails.
  4. Templates provide the ability to create email messages using content blocks.

Answer(s): A,D



Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

  1. Engagement Split
  2. Filter Activity
  3. Decision Split
  4. Random Split

Answer(s): A



Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

  1. Offer email opt-in when customers create an account
  2. Use incentives such as a discount or free shipping to encourage opt-in
  3. Capture email addresses through the use of browser cookies
  4. Send emails to a purchased list with a request to opt-in

Answer(s): A,B




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