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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.

What tool is an option for this scenario?

  1. Contact Builder
  2. Automation Studio
  3. Send Flow
  4. Content Builder

Answer(s): B



EXAM Question on templates where there are no technical resources to build responsive web techniques:

Explain how to create an email using responsive web techniques, and it's required to render on Mobile.
(Choose 2)

  1. Standard Template with Content boxes
  2. Mobile Design Template with Content Boxes
  3. Mobile Design template
  4. HTML Paste
  5. HTML Paste template with Content Boxes

Answer(s): A,E



Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose
2)

  1. SQL Query activity
  2. Data Extract activity
  3. Filter activity
  4. Segment activity

Answer(s): A,C



A marketing manager needs to evaluate two creative versions to determine which is more effective in
increasing sales conversions and If this correlates to the version that receives the most clicks.

Which two A/B test options should be used? Choose 2 answers

  1. The test administrator selects the desired audience test segment sizes.
  2. The test administrator manually selects the version to send to the remainder.
  3. The system automatically sends the winning version to the remainder audience.
  4. The test administrator chooses which subscribers to place in each audience.

Answer(s): A,C




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