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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

  1. Subscriber Key
  2. Subscriber Attributes
  3. Primary Key
  4. System Preferences

Answer(s): A



Which action will the Validate tool complete when initiated?

  1. Ensure subscribers have not unsubscribed or are undeliverable
  2. Confirm that each content area specified in the dynamic content rules exists
  3. Identify phrases like "click here" or "Free!" that could be marked as spam
  4. Ensure subscribers status at the time of send is Subscribed or Bounced

Answer(s): B



What is a true statement about Subscriber Key? (Choose 3)

  1. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
  2. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
  3. Subscriber Key and Primary Key are interchangeable terms
  4. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
  5. Subscriber Key determines what update types will be available when importing data

Answer(s): A,B,D



Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?

  1. Shared Emails
  2. Shared Portfolio Items
  3. Shared Data Extensions
  4. Shared Publication Lists

Answer(s): D




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