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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

Which feature can segment on behavioral data?

  1. Data Filter
  2. Data Extension
  3. Import Activity
  4. Tracking

Answer(s): A



Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

  1. Envelope
  2. Footer
  3. Body
  4. Landing Page
  5. Subject line

Answer(s): A,C,D



Select three (3) best practices for interacting with potential and active subscribers?

  1. Follow the CAN SPAM Law
  2. Always make email opt in required
  3. Make unsubscribing easy
  4. Make unsubscribing easy, no more than 4 clicks
  5. Only use the email address offered

Answer(s): A,C,E



A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

  1. Personalization strings are case-insensitive.
  2. Personalization strings are noted by two sets of double percent symbols
  3. Personalization strings can appear in the subject line or body of the email
  4. When using subscriber data, the attribute or field should have a default value
  5. Personalization strings are limited to profile attributes

Answer(s): A,B,D


Reference:

https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5




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