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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

When the number of subscribers exceeds one million records, which data model is preferred?

  1. Lists
  2. Data Extensions
  3. Data Filters
  4. Groups

Answer(s): B



When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

  1. A call to action can be text or an image based button
  2. A call to action should be direct and action-oriented
  3. A call to action below the fold performs best
  4. Text buttons receive more clicks than graphics

Answer(s): C,D



How are the test audiences for an A/B test selected? (Choose 2)

  1. The test administrator chooses which subscribers to place in each audience
  2. The system automatically uses 15% of the population for each audience
  3. The system randomly places target subscribers into the selected audiences
  4. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

Answer(s): C,D



What can you test with A/B Testing?

  1. Subject Lines
  2. Email Message
  3. Content areas
  4. From Name
  5. Dates and Times sent out
  6. All of the above

Answer(s): F




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