Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

Which segment can be manually refreshed under Actions? (Choose 2)

  1. Random Group
  2. Filtered Data Extension
  3. Standard Data Extension populated by a Query
  4. Filtered Group

Answer(s): B,D



Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

  1. Keep SPAM complaints under 10%
  2. Keep SPAM complaints under .01%
  3. Make unsubscribe easy and honor immediately
  4. Email never mandatory for customer interaction
  5. Accurately identify the sender in the header information.

Answer(s): B,C,D



A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

  1. User-initiated email
  2. Query Activity
  3. Playbooks
  4. Automation Studio

Answer(s): C



Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.

How can this be accomplished most efficiently?

  1. A series of A/B tests to determine the number of emails.
  2. Automation Studio with three separate Welcome automations.
  3. Journey Builder using a Random Split with three branches.
  4. Journey Builder using a Decision Split with three branches.

Answer(s): A




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