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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

Northern Trail Outfitters wants to use something other than an email address to identify subscribers.

What functionality can be used to accommodate this?

  1. Subscriber Key
  2. Subscriber Attributes
  3. System Preferences
  4. Primary Key

Answer(s): A



Which one in NOT an offline tactic for capture email addresses?

  1. Inbound Sales calls
  2. Acquiring email for loyalty programs in store
  3. Request email during checkout
  4. Surveys at the counter
  5. Acquisition associated with a receipt or ticket delivery

Answer(s): D



What is a purpose of marking an attribute as hidden?

  1. The attribute is not available for CAN-SPAM compliance
  2. The attribute is not available to store data
  3. The attribute is not available to other users in the account
  4. The attribute is not available to subscribers on the Profile Center

Answer(s): D



If you have less than 50,000 subscribers your test distribution should be what percent.

  1. 15%
  2. 10%
  3. 5%
  4. 20%

Answer(s): B




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