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Essentials for Marketing Cloud Email Marketers Exam
EEB101 Exam

When the number of subscribers exceeds one million records, which data model is preferred?

  1. Lists
  2. Data Extensions
  3. Data Filters
  4. Groups

Answer(s): B



When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

  1. A call to action can be text or an image based button
  2. A call to action should be direct and action-oriented
  3. A call to action below the fold performs best
  4. Text buttons receive more clicks than graphics

Answer(s): C,D



How are the test audiences for an A/B test selected? (Choose 2)

  1. The test administrator chooses which subscribers to place in each audience
  2. The system automatically uses 15% of the population for each audience
  3. The system randomly places target subscribers into the selected audiences
  4. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

Answer(s): C,D



What can you test with A/B Testing?

  1. Subject Lines
  2. Email Message
  3. Content areas
  4. From Name
  5. Dates and Times sent out
  6. All of the above

Answer(s): F




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