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Essentials for Marketing Cloud Email Marketers Exam
EEB101 Exam

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.

In which two ways should the data extension and import be configured? Choose 2 answers

  1. Select the update type "Overwrite"
  2. Ensure the data extension has a Primary Key
  3. Select the update type "Add and Update"
  4. Select the update type "Add Only"

Answer(s): B,C



A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

  1. AppExchange
  2. Help and Training Portal
  3. Help.exacttarget.com
  4. Code.exacttarget.com

Answer(s): A



Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.

Which feature allows NTO to easily target this segment?

  1. Smart Capture
  2. Publication List
  3. List Detective
  4. Filtered Group

Answer(s): D



An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

  1. Check the "Is Sendable" option
  2. Set the column representing the Subscriber Key as a Primary Key
  3. Set the Email address column as a Primary Key
  4. Relate the Email address to the Suscriber Key

Answer(s): A,D




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