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Essentials for Marketing Cloud Email Marketers Exam
EEB101 Exam

A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

  1. Profile Center URL
  2. Company Website URL
  3. Physical Mailing Address
  4. Terms and Conditions Policy

Answer(s): D



Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)

  1. Optimize for Mobile
  2. Data should always be relevant
  3. Personalize email whenever possible
  4. Sharing isn't just for social networks
  5. Send e-mail often to your customers
  6. Include your physical mailing address.

Answer(s): A,B,C,D



Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

  1. Lists and Data Extensions
  2. Active Audiences
  3. Lists
  4. Data Extensions

Answer(s): A



Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.

In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

  1. Include a "Contact Us" link in the footer.
  2. Use a clear "From" name that is easily recognized.
  3. Include a physical mailing address of the company.
  4. Use animated emojis in subject lines to draw the eye.

Answer(s): B,C




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