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Essentials for Marketing Cloud Email Marketers Exam
EEB101 Exam

A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?

  1. Data Extract Activity
  2. Audience Builder
  3. Drag and Drop Segmentation
  4. Profile Attributes

Answer(s): C



A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.

Which two tools should the marketer use? Choose 2 answers

  1. Personalization Strings
  2. Delivery Profiles
  3. AMPscript Lookup
  4. Sender Profiles

Answer(s): C,D



What happens if you do not deal with bounce rates of 20% or greater?

  1. Your ISP will suspend your next send.
  2. Your ISP reputation will be impacted.
  3. The next time you send an email the offending emails will be dropped from the list.D. Nothing

Answer(s): B



A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

  1. Send Preview
  2. User-Initiated
  3. Test Send
  4. Guided Send

Answer(s): B




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