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Certified Pega Marketing Consultant (CPMC) 74V1
PEGACPMC74V1 Exam

What is the key difference between a predictive model and a human expert?

  1. Predictive models always outperform human experts.
  2. Humans are better at dealing with structured data and identifying patterns.
  3. Predictive models make successful predictions irrespective of the amount of data available.
  4. Predictive models are more capable of detecting patterns in historical data.

Answer(s): D



Which category contains the Set Property component?

  1. Data Import category
  2. Arbitration category
  3. Enrichment category
  4. Business Rules category

Answer(s): C


Reference:

https://community.pega.com/sites/default/files/help_v719/rule-/rule-decision-/rule-decision-strategy/components/enrichment.htm



If you define a contact policy with multiple limits for the same channel, __________.

  1. the contact policy will fail
  2. the contact policy will apply the first limit only
  3. you get an error
  4. the contact policy will apply all limits

Answer(s): D


Reference:

https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (198)



In a decision strategy, the “Test run” panel allows you to inspect __________.

  1. the output of any decision component
  2. only the output of the Results decision component
  3. the first output of any component
  4. the output of any decision component except Sub-strategies

Answer(s): C




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