Certified Pega Marketing Consultant (CPMC) 74V1
PEGACPMC74V1 Exam

To reuse existing HTML content in an email treatment, you would __________.

  1. convert the content to normal text first
  2. copy and paste the HTML content
  3. use the HTML-only treatment
  4. use the HTML import function

Answer(s): D



Which predefined criteria helps to identify customers who have responded to an offer in the past year?

  1. Offer Responses in Last Year
  2. Offers Received per Channel per Time Period
  3. Offers Received per Channel in Last Year
  4. Offer Responses per Time Period

Answer(s): D


Reference:

https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (126)



When creating a new segment, an Analysis Project is __________.

  1. not applicable for the top-level segments
  2. an optional configuration step
  3. a mandatory configuration step
  4. selected by the system automatically

Answer(s): B



In Decision Management, individual customer behavior is captured by __________.

  1. predictive models
  2. interaction history
  3. Visual Business Director
  4. decision strategies

Answer(s): A




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