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Certified Pega Marketing Consultant (CPMC) 74V1
PEGACPMC74V1 Exam

In an outbound campaign, how many offers can you send out to a customer?

  1. Only one
  2. As many as available in the corresponding issue and group
  3. As many as allowed by the volume constraints
  4. As many as selected by the marketing strategy

Answer(s): D



The Business Issue-Group hierarchy is used to organize __________.

  1. decision components
  2. predictive models
  3. customer interactions
  4. propositions

Answer(s): D


Reference:

https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm



In an offer flow, which is a valid value for the Response field in the Update Status shape?

  1. Neutral
  2. Resolved-Rejected
  3. Rejected
  4. Negative

Answer(s): C


Reference:

https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf



There are two segments: Segment A and Segment B.
Which configuration is needed to make sure that Segment B is automatically refreshed when Segment A is refreshed?





Answer(s): A


Reference:

https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (154)




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