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Salesforce Certified Marketing Cloud Developer
MARKETING-CLOUD-DEVELOPER Exam

NTO wants to exclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script.
Which three types of sends would support this functionality? Choose 3

  1. Journey Builder Send Email Activity
  2. Content Builder Send Flow
  3. Send Marketing Cloud Email in Sales or Service Cloud
  4. Journey Builder Send SMS Activity
  5. Automation Studio Send Email Activity

Answer(s): A,B,E



A particular data extension need to be configured to store six months of data.

How should data retention be added to the data extension in Email Studio?

  1. Run a query to overwrite the rows with six months of data
  2. Import a file to overwrite the rows with six months of data
  3. Create a new data extension that includes data retention settings
  4. Update the data extension configuration to include data retention settings.

Answer(s): C



A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms Marketing Cloud Connect is installed properly.
What should be confirmed next to continue troubleshooting the send's tracking information?

  1. The audience was a Salesforce Data Extension containing the appropriate SFID
  2. The email was sent to the All Subscribers list
  3. The tracking destination folder was set to My Tracking
  4. The audience was built using a Triggered Send Data Extension template

Answer(s): A



A developer needs to configure an Email Send Logging Data Extension for a new business unit.
Which option should be used?

  1. Create and ensure it has the name "Send Log"
  2. Salesforce Support should create the data extension
  3. Create from a copy of an existing Send Log in another business unit
  4. Create using the SendLog Data Extension Template

Answer(s): D




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