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Salesforce Certified Marketing Cloud Developer
MARKETING-CLOUD-DEVELOPER Exam

A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the <a> tag.
What should the developer do within the <a> tag to ensure clicks are tracked for the variable? Choose 2

  1. Wrap the variable in a RedirectTo function
  2. Ensure the Conversion attribute is 'true'
  3. Wrap the variable in a v function
  4. Include a variable for the Alias attribute

Answer(s): A



Certification Aid wants to add records to a Data Extension using the SOAP API.
Which object can be used for this? Choose 1.

  1. DataExtensionObject object
  2. Subscriber object
  3. Attribute object
  4. DataExtension object

Answer(s): A



Certification Aid wants to include SSJS in an email message.
Which code block can be used for this? Choose 2.

  1. <script runat=server></script>
  2. <script language=ssjs></script>
  3. <script runat=server language=javascript></script>
  4. <script language=javascript></script>

Answer(s): A,C



How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.

  1. <ctrl:field name="attributeName" />
  2. <field name="attributeName" />
  3. <ctrl:attribute name="attributeName" />
  4. <ctrl:var name="attributeName" />

Answer(s): A




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