Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.

Which feature should the marketing team use to achieve this?

  1. Send Flow
  2. Send Email Activity
  3. Send Throttling
  4. Triggered Send

Answer(s): D



The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

  1. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
  2. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
  3. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
  4. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

Answer(s): C



The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

  1. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
  2. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
  3. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
  4. Add the Pref1-Tech Data Filter to an Automation

Answer(s): A



What are three tactics for subscriber growth? (Select 3)

  1. General Email Sign-up
  2. Online Newsletter
  3. Sign up requests specific to various sections of a website
  4. Email capture via Facebook

Answer(s): A,C,D




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