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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

  1. Business Unit Access Permissions
  2. Date/Time Range fro Access
  3. Shared Data Extension
  4. User Roles and Permissions

Answer(s): A



What are the 4 steps to create dynamic content?

  1. Plan
  2. Execute
  3. Preview
  4. Build Rules
  5. Create
  6. Test Send

Answer(s): A,C,D,E



The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.

How should this new audience be created?

  1. Create a Filter Activity in Automation Studio to combine the two data extensions.
  2. Build a Group based on a Data Filter to combine the two data extensions.
  3. Export both data extensions and import into a new data extension.
  4. Populate a data extension using an SQL Query Activity in Automation Studio.

Answer(s): C



Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.

How can this be achieved?

  1. Create an automation to begin when Information changes on a store object using a workflow rule.
  2. Create a scheduled automation to import the file on a recurring basis with store information.
  3. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
  4. Create a file drop automation to initiate when the store's data extension is updated via import.

Answer(s): A




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