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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

What is the number one trend being seen in the email marketing space? (Choose 2)

  1. More and more people are subscribing to email marketing.
  2. Redesigning email to improve click-through rates on a mobile device.
  3. Between 40-60% of consumers are reading email on their smart phones.
  4. People like email marketing b/c they can choose what they subscribe to.

Answer(s): B,C



Which variable can be tested using the A/B testing tool? (Choose 3)

  1. Email content
  2. Pre-header
  3. IP Address
  4. From Name
  5. ISP

Answer(s): A,B,D



Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

  1. Subscribers who have opened an email in the past 30 days.
  2. Subscribers within a 30-mile radius of a zip code.
  3. Subscribers who have submitted spam complaints in the last week.
  4. Subscribers who have not clicked in the past three months.

Answer(s): A,D



A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

  1. An import activity can be executed manually
  2. The import activity is under Subscribers in the Email Application
  3. An import activity can be used in an automation created in Automation Studio
  4. The file for an import activity must be placed in a folder on a FTP site
  5. The file for an import activity can be on a desktop computer

Answer(s): C,D,E




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