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Essentials for Marketing Cloud Email Marketers Exam
Marketing-Cloud-Email-Specialist Exam

What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)

  1. Honor opt-requests promptly
  2. Animated Gifs
  3. Link the GIF to a video
  4. Use styled alt tag and background color
  5. Be aware of size of e-mail, be brief.
  6. Automate your post-message

Answer(s): B,C,D,E,F



Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

  1. Email Address
  2. Data Extension Fields
  3. Order History
  4. List Attributes

Answer(s): A,D



By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?

  1. Email Tab
  2. Pending Tab
  3. Templates Tab
  4. Lists tab

Answer(s): B



The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.

Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

  1. Link Help Text
  2. Link Conversion Tracking
  3. Link Tooltip
  4. Link Tracking Alias

Answer(s): C




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